Tent pegging was shaped by cavalry long before it became a sport. Its grammar has barely changed: a horse, a lance and complete trust at full gallop.
Through a female rider, the editorial reads that language from a contemporary perspective, while staying faithful to the heritage that shaped it.
I acted as co-crative director for this editorial , directed and shot by Yassine Taha for the 3rd issue of the ZELZAL magazine. Founded by Yassine Taha (ex-Off-White and Universal Music) , ZELZAL magazine features fresh talent from the MENA region and beyond. The 3rd issue, titled FORMATION, is focusing on SPORTS.